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3:25 pm |
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Subject: Strategic Communication (STCM)
CRN: 40236
In Person | Lecture
St Paul: Schoenecker Center 238
2020 Core Requirements Met:
Integ/Humanities
Other Requirements Met:
Writing Intensive
This course introduces students with foundational research skills essential to strategic communication. Students will learn how to locate research, interpret research findings, and translate results into actionable strategy. Students will learn about different research methods and how to measure and evaluate public relations and advertising campaign effectiveness. Students are strongly encouraged to take this course after STCM111 and STCM234, or in the same semester of taking STCM234.
4 Credits