Enrollment and waitlist data for current and upcoming courses refresh every 10 minutes; all other information as of 6:00 AM.
| 10/26 - 12/22 | ||||||
| M | T | W | Th | F | Sa | Su |
3:25 pm |
3:25 pm |
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Subject: Marketing (MKTG)
CRN: 42914
In Person | Lecture
St Paul: McNeely Hall 232
2020 Core Requirements Met:
Diversity/Soc Just
The purpose of this course will be to help students appreciate the presence and understand the nuisances and similarities of various subcultures within the United States. From targeting and segmenting customers to developing partnerships, the class will discuss how these may impact American marketing practices and trends. Realizing that a subculture is any group that shares a set of attitudes, values and goals, this course will consider not only ethnic subcultures but religious, sexual orientation & gender identity, ability, and generational subcultures. Students will be exposed to concepts such as cultural capital, intercultural penetration, intersectionality, historical context and other concepts of culture and identity as they learn how individuals and organizations can effectively and responsibly engage with multiple diverse stakeholders. Prerequisites: MKTG 200
2 Credits