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Subject: Strategic Communication (STCM)
CRN: 22428
In Person | Lecture
St Paul: O'Shaughnessy Education Center 313
Requirements Met:
Sustainability (SUST)
CommGood/Community-Engaged
Signature Work
This capstone course will integrate content knowledge with experiential skills to develop strategic communication campaigns. Students will work with clients in teams to identify client’s goals, develop advertising, public relations, and media strategies, and set measures to evaluate the effectiveness of campaigns, while maintaining relationships with key audiences. Prerequisites: Graduating seniors or permission of department chair or program director
4 Credits