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Subject: Marketing (MKTG)
CRN: 43466
In Person | Lecture
St Paul: McNeely Hall 238
2020 Core Requirements Met:
Diversity/Soc Just
Joelle Allen Purvis, Michael Porter
The purpose of this course will be to help you appreciate the presence and understand the nuisances and similarities of various subcultures within the United States. From targeting and segmenting customers to developing partnerships, we will discuss how these may impact American marketing practices and trends. Realizing that a subculture is any group that shares a set of attitudes, values and goals, this course will consider not only ethnic subcultures but religious, sexual orientation & gender identity, ability, and generational subcultures. You will be exposed to concepts such as cultural capital, intercultural penetration, intersectionality, historical context and other concepts of culture and identity as you learn how you and organizations can effectively and responsibly engage with multiple diverse stakeholders. Prerequisite: MKTG 200. This MKTG 488 course fulfills DISJ Flag
2 Credits