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Subject: Marketing (MKTG)
CRN: 29026
In Person | Lecture
St Paul: McNeely Hall 117
2020 Core Requirements Met:
Global Perspective
In this course students consider basic concepts, principles and theories of international marketing, as well as the essential and complex problems encountered in the international marketplace. The emphasis is on problem solving and decision-making within the international marketing environment. Prerequisite: MKTG 200 or MKTG 300
4 Credits