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STCM: Strategic Communication

244-W01
Research, Measurement, & Eval
 
See Details
X. Guan
Core 
09/08 - 12/22
10/6/0
Lecture
CRN 40520
4 Cr.
Size: 10
Enrolled: 6
Waitlisted: 0
09/08 - 12/22
M T W Th F Sa Su
 

9:55 am
11:35 am
OEC 319

 

9:55 am
11:35 am
OEC 319

     

Subject: Strategic Communication (STCM)

CRN: 40520

In Person | Lecture

St Paul: O'Shaughnessy Education Center 319

2020 Core Requirements Met:
     Integ/Humanities

Other Requirements Met:
     Writing Intensive

(2020 Core Planning Guide)

  Xiaowen Guan

This course introduces students with foundational research skills essential to strategic communication. Students will learn how to locate research, interpret research findings, and translate results into actionable strategy. Students will learn about different research methods and how to measure and evaluate public relations and advertising campaign effectiveness. Students are strongly encouraged to take this course after STCM111 and STCM234, or in the same semester of taking STCM234.

4 Credits

244-W1A
Research, Measurement, & Eval
 
See Details
X. Guan
Core 
09/08 - 12/22
10/1/0
Lecture
CRN 44482
4 Cr.
Size: 10
Enrolled: 1
Waitlisted: 0
09/08 - 12/22
M T W Th F Sa Su
 

9:55 am
11:35 am
OEC 319

 

9:55 am
11:35 am
OEC 319

     

Subject: Strategic Communication (STCM)

CRN: 44482

In Person | Lecture

St Paul: O'Shaughnessy Education Center 319

2020 Core Requirements Met:
     Integ/Humanities

Other Requirements Met:
     Writing Intensive

(2020 Core Planning Guide)

  Xiaowen Guan

This course introduces students with foundational research skills essential to strategic communication. Students will learn how to locate research, interpret research findings, and translate results into actionable strategy. Students will learn about different research methods and how to measure and evaluate public relations and advertising campaign effectiveness. Students are strongly encouraged to take this course after STCM111 and STCM234, or in the same semester of taking STCM234.

4 Credits


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