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Subject: Marketing (MKTG)
CRN: 22217
Lecture
St Paul: McNeely Hall 108
Requirements Met:
Sustainability (SUST)
This course takes a strategic perspective on managing the product element of the firm’s marketing mix - the most integral element. Students will delve into segmenting markets based on needs and assessing innovation strategy, viability, new product design, product differentiation, product portfolio and lifecycle management, line and brand extension strategy amongst other product and service tactics. Prerequisites: MKTG 200 or MKTG 300
4 Credits