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COJO: Comm. & Journalism

234-01
Principles of Strategic Comm
 
M 6:00 pm - 9:30 pm
L. Garrido
 
02/03 - 05/22
30/28/0
Lecture
CRN 20462
4 Cr.
Size: 30
Enrolled: 28
Waitlisted: 0
02/03 - 05/22
M T W Th F Sa Su

6:00 pm
9:30 pm
OEC 204

           

Subject: Comm. & Journalism (COJO)

CRN: 20462

Lecture

St Paul: O'Shaughnessy Education Center 204

Luis Garrido

An integrated approach to advertising and public relations, highlighting how these disciplines relate to marketing, business and media institutions. Incorporates a case study approach to understanding the principles and practices of the strategic communication process of research, planning, communication and evaluation. Prerequisite: COJO 111 or permission of instructor

4 Credits


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