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09/05 - 12/12 | ||||||
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Subject: Marketing (MKTG)
CRN: 43107
Face-to-Face 26-50% of time
Minneapolis: Schulze Hall 420
Online
Requirements Met:
Part-time MBA
MBA Global Elective
Managers around the world are looking at questions of when and how to conduct business outside of their home market. Is international growth an imperative for a firm or a costly diversion? How attractive is a market? Which market should a company approach first and how? What are the decisions your company's overseas competitors are asking about entering your markets - and how will you respond? Building on cases, lectures, guest speakers and interactive activities we will explore these and related questions. -- Prerequisite: MKTG 600 or MKTG 625
3 Credits