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MKTG: Marketing

790-201
International Marketing
 
Blended
C. Herkert
Biz 
09/05 - 12/12
32/30/0
Face-to-Face 26-50% of time
CRN 43107
3 Cr.
Size: 32
Enrolled: 30
Waitlisted: 0
09/05 - 12/12
M T W Th F Sa Su
     

09/12:
5:30 pm
9:30 pm
SCH 420

10/03:
5:30 pm
9:30 pm
SCH 420

10/24:
5:30 pm
9:30 pm
SCH 420

11/21:
5:30 pm
9:30 pm
SCH 420

12/12:
5:30 pm
9:30 pm
SCH 420

     

Subject: Marketing (MKTG)

CRN: 43107

Face-to-Face 26-50% of time

Minneapolis: Schulze Hall 420

Online

Requirements Met:
     Part-time MBA
     MBA Global Elective

  Craig Herkert

Managers around the world are looking at questions of when and how to conduct business outside of their home market. Is international growth an imperative for a firm or a costly diversion? How attractive is a market? Which market should a company approach first and how? What are the decisions your company's overseas competitors are asking about entering your markets - and how will you respond? Building on cases, lectures, guest speakers and interactive activities we will explore these and related questions. -- Prerequisite: MKTG 600 or MKTG 625

3 Credits


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