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Subject: Marketing (MKTG)
CRN: 30312
Face-to-Face 26-50% of time
Minneapolis: Schulze Hall 316
Online
Requirements Met:
Part-time MBA
LLM/MSL Elective
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. -- Prerequisite: None
1.5 Credits