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Subject: Marketing (MKTG)
CRN: 22187
Face-to-Face 51-75% of time
Minneapolis: Schulze Hall 302
Online
Requirements Met:
Part-time MBA
There is growing demand for marketers with the technical skills needed to make use of data to inform marketing decisions. Students will work hands-on with marketing data as they learn how to use the tools (mainly R, some Excel) and methods necessary to develop useful customer insights. Students will also learn what marketing questions – segmentation, customer lifetime value, etc. – these methods are meant to address. This course is quantitatively oriented, and some of the methods will be very technical. But these methods are means to an end: to better understand our customers in order to make informed marketing decisions. Prerequisite: OPMT600 or SEIS631; Recommended: OPMT605. Prerequisite: OPMT600; Recommended: OPMT605
3 Credits