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Subject: Marketing (MKTG)
CRN: 42998
Lecture
St Paul: McNeely Hall 115
Requirements Met:
Sustainability (SUST)
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
4 Credits