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Subject: Comm. & Journalism (COJO)
CRN: 41783
Lecture/Lab
St Paul: O'Shaughnessy Education Center 312
Writing for Strategic Communication provides practical experience in public relations and advertising writing including: strategic communication plans, news releases, position statements, brochures, query letters, feature stories, social media posts and ad copy. The course emphasizes weekly drafting and editing in class with the aim of giving students the fundamental skills that constitute excellent writing. Students leave the course with a portfolio of written work that can be utilized in multiple communication environments (agencies, corporations, non-profits, political, education, healthcare organizations, etc.). Prerequisite: COJO 234
4 Credits