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Subject: Comm. & Journalism (COJO)
CRN: 41493
Lecture
St Paul: Murray-Herrick Campus Center 210
Requirements Met:
Service-Learning Tier 1
Study of the various strategies used to influence choice in modern society, including sources, content (such as evidence and argumentation) and audience factors (such as beliefs, attitudes, and values) that influence the persuasive process. Ethical consideration of persuasive tactics will be discussed. Students apply theory through analysis of, and practice in, written, mediated and oral forms of persuasion. A final project in applied persuasion is developed in the course. Prerequisite: COJO 212 or sophomore standing
4 Credits