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Subject: Comm. & Journalism (COJO)
CRN: 40612
Lecture
St Paul: Murray-Herrick Campus Center 210
An integrated approach to advertising and public relations, highlighting how these disciplines relate to marketing, business and media institutions. Incorporates a case study approach to understanding the principles and practices of the strategic communication process of research, planning, communication and evaluation. Prerequisite: COJO 111 or permission of instructor
4 Credits