Enrollment and waitlist data for current and upcoming courses refresh every 10 minutes; all other information as of 6:00 AM.
| 02/01 - 03/19 | ||||||
| M | T | W | Th | F | Sa | Su |
10:55 am |
10:55 am |
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Subject: Marketing (MKTG)
CRN: 21875
Blended Online & In-Person | Lecture
St Paul: In Person
Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.
2 Credits
| 02/01 - 03/19 | ||||||
| M | T | W | Th | F | Sa | Su |
11:15 am |
11:15 am |
|||||
Subject: Marketing (MKTG)
CRN: 21874
In Person | Lecture
Minneapolis: In Person
Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.
2 Credits
| 02/01 - 03/19 | ||||||
| M | T | W | Th | F | Sa | Su |
1:30 pm |
1:30 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21876
In Person | Lecture
St Paul: In Person
Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.
2 Credits
| 02/01 - 03/19 | ||||||
| M | T | W | Th | F | Sa | Su |
3:25 pm |
3:25 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21877
In Person | Lecture
St Paul: In Person
Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.
2 Credits
| 02/01 - 03/19 | ||||||
| M | T | W | Th | F | Sa | Su |
Subject: Marketing (MKTG)
CRN: 21878
Online: Asynchronous | Lecture
Online
Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.
2 Credits
| 03/30 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
9:35 am |
9:35 am |
|||||
Subject: Marketing (MKTG)
CRN: 21879
Blended Online & In-Person | Lecture
St Paul: In Person
Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.
2 Credits
| 03/30 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
10:55 am |
10:55 am |
|||||
Subject: Marketing (MKTG)
CRN: 21880
Blended Online & In-Person | Lecture
St Paul: In Person
Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.
2 Credits
| 03/30 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
11:15 am |
11:15 am |
|||||
Subject: Marketing (MKTG)
CRN: 21881
In Person | Lecture
Minneapolis: In Person
Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.
2 Credits
| 03/30 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
1:30 pm |
1:30 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21882
In Person | Lecture
St Paul: In Person
Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.
2 Credits
| 03/30 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
Subject: Marketing (MKTG)
CRN: 21883
Online: Asynchronous | Lecture
Online
Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.
2 Credits
| 03/30 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
10:55 am |
10:55 am |
10:55 am |
||||
Subject: Marketing (MKTG)
CRN: 21884
In Person | Lecture
St Paul: In Person
Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.
2 Credits
| 03/30 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
1:35 pm |
1:35 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21885
In Person | Lecture
St Paul: In Person
Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.
2 Credits
| 03/30 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
8:00 am |
8:00 am |
|||||
Subject: Marketing (MKTG)
CRN: 21886
In Person | Lecture
St Paul: In Person
Instructor: TBD
Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.
2 Credits
| 03/30 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
9:55 am |
9:55 am |
|||||
Subject: Marketing (MKTG)
CRN: 21887
In Person | Lecture
St Paul: In Person
Instructor: TBD
Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.
2 Credits
| 02/01 - 03/19 | ||||||
| M | T | W | Th | F | Sa | Su |
12:15 pm |
12:15 pm |
12:15 pm |
||||
Subject: Marketing (MKTG)
CRN: 21888
In Person | Lecture
St Paul: In Person
This course addresses how persuasion and social influence techniques can be applied in business and organizational settings. Students will learn strategies and tactics to exert more influence with customers, coworkers, clients, and managers, and to do so in an ethical manner. Content will also involve protecting oneself from unwanted influence. Activities and assignments will involve a variety of organizational contexts including job searches, teamwork, leadership, marketing, and sales, plus applications to everyday life. Prerequisites: MKTG 200. Course restrictions: Cannot receive course credit for both MKTG 235 and COMM 366
2 Credits
| 02/01 - 03/19 | ||||||
| M | T | W | Th | F | Sa | Su |
1:35 pm |
1:35 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21889
In Person | Lecture
St Paul: In Person
Requirements Met:
Sports Management Minor
The course introduces students to principles that effectively link business data reporting to influencing business outcomes. Business culture demands concise and meaningful communications that can both inform and influence various decision makers and stakeholders. This course teaches students how to effectively communicate insights drawn from business data through the principles of data visualization and narrative design. In this course, students will learn how to identify critical organizational needs, create compelling business narratives using the three key elements of storytelling, and convert data analytic insights into business actions. Prerequisites: MKTG 200 or 300; CISC 200 or BUSN 202; DASC 120 or STAT 220 or DASC 112 or STAT 201
2 Credits
| 02/01 - 03/19 | ||||||
| M | T | W | Th | F | Sa | Su |
3:25 pm 9:55 pm |
3:25 pm 9:55 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21890
In Person | Lecture
St Paul: In Person
Instructor: TBD
In the current business landscape, companies rely heavily on digital marketing due to the unparalleled potential and versatility it offers. This 2-credit course provides a base-level understanding of the six key digital marketing channels (websites and apps, media advertising, search, email, social media, and basic AI tools), demonstrating how the channels can be leveraged to deliver targeted messages to the appropriate audience at the optimal moment, thereby achieving desired business outcomes. Prerequisites: Sophomore standing.
2 Credits
| 02/01 - 03/19 | ||||||
| M | T | W | Th | F | Sa | Su |
3:25 pm 9:55 pm |
3:25 pm 9:55 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21891
In Person | Lecture
St Paul: In Person
Instructor: TBD
In the current business landscape, companies rely heavily on digital marketing due to the unparalleled potential and versatility it offers. This 2-credit course provides a base-level understanding of the six key digital marketing channels (websites and apps, media advertising, search, email, social media, and basic AI tools), demonstrating how the channels can be leveraged to deliver targeted messages to the appropriate audience at the optimal moment, thereby achieving desired business outcomes. Prerequisites: Sophomore standing.
2 Credits
| 03/30 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
3:25 pm |
3:25 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21892
In Person | Lecture
St Paul: In Person
Instructor: TBD
In the current business landscape, companies rely heavily on digital marketing due to the unparalleled potential and versatility it offers. This 2-credit course provides a base-level understanding of the six key digital marketing channels (websites and apps, media advertising, search, email, social media, and basic AI tools), demonstrating how the channels can be leveraged to deliver targeted messages to the appropriate audience at the optimal moment, thereby achieving desired business outcomes. Prerequisites: Sophomore standing.
2 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
3:25 pm |
3:25 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21893
In Person | Lecture
St Paul: In Person
Requirements Met:
Sports Management Minor
In this course students learn how individuals interact with each other in a competitive environment. The course covers one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations and when groups present to groups. The student will learn skills useful in both the industrial and consumer areas. Prerequisite: MKTG 200 or MKTG 300
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
5:30 pm |
||||||
Subject: Marketing (MKTG)
CRN: 21894
In Person | Lecture
St Paul: In Person
Requirements Met:
Sports Management Minor
The purpose of this course is to introduce students to the tools and processes required to successfully conceptualize, research, design, produce and market a live event. Topics will include the feasibility and sustainability of the event process, industry trends, strategic planning, creating engaging event spaces, marketing, human resource management and budgeting for events. Prerequisites: Sophomore standing; MKTG 200 or permission from instructor
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
8:00 am |
8:00 am |
|||||
Subject: Marketing (MKTG)
CRN: 21895
In Person | Lecture
St Paul: In Person
This course is designed to develop an appreciation for the promotion mix (personal selling, advertising, public relations, sales promotion) by exploring how and why these elements are used by organizations to reach their goals and objectives. Concept fundamentals are explored and then integrated into case analysis. Prerequisite: MKTG 200 or MKTG 300
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
12:15 pm |
12:15 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21896
Blended Online & In-Person | Lecture
St Paul: In Person
Core Requirements Met:
[Core] Global Perspective
In this course students consider basic concepts, principles and theories of international marketing, as well as the essential and complex problems encountered in the international marketplace. The emphasis is on problem solving and decision-making within the international marketing environment. Prerequisite: MKTG 200 and MKTG 201 or MGMT 391
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
9:55 am |
9:55 am |
|||||
Subject: Marketing (MKTG)
CRN: 21899
In Person | Lecture
St Paul: In Person
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; DASC 120 or STAT 220 or DASC 112 or STAT 201
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
1:30 pm |
1:30 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21897
In Person | Lecture
St Paul: In Person
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; DASC 120 or STAT 220 or DASC 112 or STAT 201
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
3:25 pm |
3:25 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21898
In Person | Lecture
St Paul: In Person
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; DASC 120 or STAT 220 or DASC 112 or STAT 201
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
1:35 pm |
1:35 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21900
In Person | Lecture
St Paul: In Person
Marketing analytics is designed to teach students the skills needed for assembling, analyzing and converting data into meaningful information that is pertinent to the marketing decision making process. The focus of this course will be on how marketing analytics provides relevant insights for decisions related to marketing strategy, the marketing mix, and marketing management. Students will learn how to turn customer data into information that is usable within a firm's decision-making process to better meet customer needs. Ethical considerations of marketing analytics will also be explored. Prerequisites: MKTG 200 or MKTG 300; CISC 200 or BUSN 202; DASC 120 or STAT 220
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
9:35 am |
9:35 am |
|||||
Subject: Marketing (MKTG)
CRN: 21901
Blended Online & In-Person | Lecture
St Paul: In Person
In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite MKTG 201 or MKTG 300
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
10:55 am |
10:55 am |
|||||
Subject: Marketing (MKTG)
CRN: 21902
Blended Online & In-Person | Lecture
St Paul: In Person
In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite MKTG 201 or MKTG 300
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
1:15 pm |
1:15 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21903
In Person | Lecture
Minneapolis: In Person
In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite MKTG 201 or MKTG 300
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
8:00 am |
8:00 am |
|||||
Subject: Marketing (MKTG)
CRN: 21905
In Person | Lecture
St Paul: In Person
Digital Marketing Applications is a 4-credit course designed to build on the foundations provided in MKTG 280 Digital Marketing Fundamentals. This course emphasizes a hands-on/application-oriented approach where students gain deeper exposure into the five digital marketing channels (websites/apps, media advertising, search, email and social media), learn how AI can be leveraged to improve marketing effectiveness and efficiency, earn industry recognized certifications, create their own website, and work in teams to develop a digital marketing strategy for a real business. Prerequisites: MKTG 200 and MKTG 280
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
9:55 am |
9:55 am |
|||||
Subject: Marketing (MKTG)
CRN: 21904
In Person | Lecture
St Paul: In Person
Digital Marketing Applications is a 4-credit course designed to build on the foundations provided in MKTG 280 Digital Marketing Fundamentals. This course emphasizes a hands-on/application-oriented approach where students gain deeper exposure into the five digital marketing channels (websites/apps, media advertising, search, email and social media), learn how AI can be leveraged to improve marketing effectiveness and efficiency, earn industry recognized certifications, create their own website, and work in teams to develop a digital marketing strategy for a real business. Prerequisites: MKTG 200 and MKTG 280
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
1:35 pm |
1:35 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21906
In Person | Lecture
St Paul: In Person
Requirements Met:
Sports Management Minor
The purpose of this course is to provide an overview of sport marketing by examining its two core components: 1) marketing of sport and 2) marketing through sport. Students will learn about the unique aspects of sport marketing and how marketing sport differs from marketing other (more traditional) products in terms of product, price, promotion, and place (or distribution). Prerequisites: MKTG 200 or MKTG 300
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
1:30 pm |
1:30 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21907
Blended Online & In-Person | Lecture
St Paul: In Person
This course focuses on developing and implementing strategic marketing decisions. Active-learning methods teach students how to make informed decisions regarding targeting, positioning, product design, pricing, advertising/promotion, and distribution. Students will test their knowledge through simulated scenarios and/or group projects in which they can see both the strategic and financial impact of their decisions. Students will also learn how to revise their strategies in order to improve a firm's marketing performance over time. Teaching methods may include large-group lectures, small- group briefings, team-based activities, and independent work. Lectures provide foundational knowledge and tools, while small-group briefings allow the professor to offer personalized guidance to students and teams. Simulations and/or projects allow students to apply what they have learned in a competitive, dynamic environment. Prerequisites: MKTG 201; BUSN 202 or CISC 200 (may be taken concurrently); Junior standing or instructor permission
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
12:15 pm |
12:15 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21910
Blended Online & In-Person | Lecture
St Paul: In Person
Requirements Met:
[Core] Signature Work
Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340; MKTG 370 (May be taken concurrently); and 4 credits of Marketing electives (4 credits total); BETH 300 or 301; BUSN 202 or CISC 200; BUSN 200 (may be taken concurrently) and Senior standing
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
8:00 am |
8:00 am |
|||||
Subject: Marketing (MKTG)
CRN: 21908
In Person | Lecture
St Paul: In Person
Requirements Met:
[Core] Signature Work
Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340; MKTG 370 (May be taken concurrently); and 4 credits of Marketing electives (4 credits total); BETH 300 or 301; BUSN 202 or CISC 200; BUSN 200 (may be taken concurrently) and Senior standing
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
9:55 am |
9:55 am |
|||||
Subject: Marketing (MKTG)
CRN: 21909
In Person | Lecture
St Paul: In Person
Requirements Met:
[Core] Signature Work
Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340; MKTG 370 (May be taken concurrently); and 4 credits of Marketing electives (4 credits total); BETH 300 or 301; BUSN 202 or CISC 200; BUSN 200 (may be taken concurrently) and Senior standing
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
1:30 pm |
1:30 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21912
In Person | Lecture
St Paul: In Person
Requirements Met:
[Core] Signature Work
Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340; MKTG 370 (May be taken concurrently); and 4 credits of Marketing electives (4 credits total); BETH 300 or 301; BUSN 202 or CISC 200; BUSN 200 (may be taken concurrently) and Senior standing
4 Credits
| 02/01 - 05/21 | ||||||
| M | T | W | Th | F | Sa | Su |
3:25 pm |
3:25 pm |
|||||
Subject: Marketing (MKTG)
CRN: 21911
In Person | Lecture
St Paul: In Person
Requirements Met:
[Core] Signature Work
Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340; MKTG 370 (May be taken concurrently); and 4 credits of Marketing electives (4 credits total); BETH 300 or 301; BUSN 202 or CISC 200; BUSN 200 (may be taken concurrently) and Senior standing
4 Credits
| 02/01 - 03/19 | ||||||
| M | T | W | Th | F | Sa | Su |
10:55 am |
10:55 am |
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Subject: Marketing (MKTG)
CRN: 21913
Blended Online & In-Person | Lecture
St Paul: In Person
This course explores the intersection of marketing and artificial intelligence (AI), focusing on how AI is transforming marketing strategy, customer engagement, and digital innovation. Students will engage deeply with cornerstone case studies, each demonstrating unique AI applications in real-world marketing. Weekly case discussions and targeted quizzes will develop students' analytical, strategic, and ethical understanding of AI in marketing. Prerequisites: MKTG 201
2 Credits