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| 09/09 - 12/22 | ||||||
| M | T | W | Th | F | Sa | Su |
10:55 am |
10:55 am |
10:55 am |
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Subject: Strategic Communication (STCM)
CRN: 42071
In Person | Lecture
St Paul: Schoenecker Center 238
Requirements Met:
Faith and Praxis Minor or Cert
Instructor: TBD
This course will introduce principles and career outlooks in public relations, advertising and digital communication, highlighting how these disciplines relate to marketing, business and media institutions. The course will adopt a case study approach to understanding the principles. Students should take STCM234 either after or in the same semester of taking STCM111 (cross-listed with JOUR111).
4 Credits
| 09/09 - 12/22 | ||||||
| M | T | W | Th | F | Sa | Su |
3:25 pm |
3:25 pm |
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Subject: Strategic Communication (STCM)
CRN: 42072
In Person | Lecture
St Paul: Schoenecker Center 238
Core Requirements Met:
[Core] Integ/Humanities
Other Requirements Met:
Writing Intensive
This course introduces students with foundational research skills essential to strategic communication. Students will learn how to locate research, interpret research findings, and translate results into actionable strategy. Students will learn about different research methods and how to measure and evaluate public relations and advertising campaign effectiveness. Students are strongly encouraged to take this course after STCM111 and STCM234, or in the same semester of taking STCM234.
4 Credits
| 09/09 - 12/22 | ||||||
| M | T | W | Th | F | Sa | Su |
1:35 pm |
1:35 pm |
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Subject: Strategic Communication (STCM)
CRN: 42073
In Person | Lecture
St Paul: Schoenecker Center 238
Core Requirements Met:
[Core] Diversity/Soc Just AND [Core] Integ/Humanities
Other Requirements Met:
Writing to learn
This course will introduce students to foundational concepts in science and its social impacts through discussion of the scientific method, boundaries of science, media construction of science, and the contribution of science in trust building and decision-making in various contexts. The course is designed to help students gain understanding and knowledge of contextual factors that shaped science and the uneven impacts on traditionally marginalized groups. Coursework will help students develop diverse and critical perspectives of communication about science concerning marginalized communities. Prerequisite: Sophomore standing
4 Credits
| 09/09 - 12/22 | ||||||
| M | T | W | Th | F | Sa | Su |
6:00 pm |
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Subject: Strategic Communication (STCM)
CRN: 42074
In Person | Lecture
St Paul: Schoenecker Center 238
Instructor: TBD
This course develops creative advertising, refines skills used in evaluating the effectiveness of messages and strategies used in various media, and develops greater awareness of productive skills used in copywriting and other forms of creative development. Students will develop four major multimedia campaigns and receive feedback from advertising professionals. The campaigns and other individual ads and/or promotional pieces will be included in a portfolio the students will develop for use in interviewing and applying for creative positions in ad agencies or creative departments in businesses with marketing and/or communication departments. Prerequisite: STCM234 or COJO 234.
4 Credits
| 09/09 - 12/22 | ||||||
| M | T | W | Th | F | Sa | Su |
1:30 pm |
1:30 pm |
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Subject: Strategic Communication (STCM)
CRN: 42075
In Person | Lecture
St Paul: Schoenecker Center 238
This course focuses on professional ethics in the integrated field of strategic communication which is made up of Public Relations, Advertising, and Digital Communication. The course will cover theories and philosophies underlying the professional ethical codes, discuss moral challenges facing strategic communication professionals in today’s digital world, examine ethics in the context of diversity and globalization, and explore strategies and best practices in resolving ethical dilemmas in public relations, advertising, and digital communication. The course relies on both case studies and real-life events to connect theory to practice. Prerequisite: STCM234 or Junior standing
4 Credits