Subject: Marketing (MKTG)

CRN: 42416

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 109

Online

  Jillian Davis

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42411

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 109

Online

  Katie Berry

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42412

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 114

Online

  Jillian Davis

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42413

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 114

Online

  Katie Berry

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42414

In Person | Lecture

St Paul: McNeely Hall 110

Requirements Met:
     Sustainability (SUST)

  David Alexander

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42415

Online: Asynchronous | Lecture

Online

  Clinton Lanier

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42417

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 109

Online

  Jillian Davis

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42418

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 109

Online

  Katie Berry

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42419

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 114

Online

  Jillian Davis

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42420

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 114

Online

  Katie Berry

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42421

In Person | Lecture

St Paul: McNeely Hall 110

Requirements Met:
     Sustainability (SUST)

  David Alexander

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42422

Online: Asynchronous | Lecture

Online

  Clinton Lanier

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42423

In Person | Lecture

St Paul: McNeely Hall 108

  Katie Berry

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42424

In Person | Lecture

St Paul: McNeely Hall 116

  James Kinnear

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42425

In Person | Lecture

St Paul: McNeely Hall 116

  James Kinnear

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42426

In Person | Lecture

St Paul: McNeely Hall 109

  Mike Porter

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42427

In Person | Lecture

St Paul: McNeely Hall 235

  Aaron Sackett

This course addresses how persuasion and social influence techniques can be applied in business and organizational settings. Students will learn strategies and tactics to exert more influence with customers, coworkers, clients, and managers, and to do so in an ethical manner. Content will also involve protecting oneself from unwanted influence. Activities and assignments will involve a variety of organizational contexts including job searches, teamwork, leadership, marketing, and sales, plus applications to everyday life. Prerequisites: MKTG 200. Course restrictions: Cannot receive course credit for both MKTG 235 and COMM 366

2 Credits

Subject: Marketing (MKTG)

CRN: 42428

In Person | Lecture

St Paul: McNeely Hall 109

Requirements Met:
     Sports Management Minor

  Mike Porter

The course introduces students to principles that effectively link business data reporting to influencing business outcomes. Business culture demands concise and meaningful communications that can both inform and influence various decision makers and stakeholders. This course teaches students how to effectively communicate insights drawn from business data through the principles of data visualization and narrative design. In this course, students will learn how to identify critical organizational needs, create compelling business narratives using the three key elements of storytelling, and convert data analytic insights into business actions. Prerequisites: MKTG 200 or 300; CISC 200 or BUSN 202; DASC 120 or STAT 220 or DASC 112 or STAT 201

2 Credits

Subject: Marketing (MKTG)

CRN: 42429

In Person | Lecture

St Paul: McNeely Hall 110

Core Requirements Met:
     [Core] Diversity/Soc Just

Instructor: TBD

The purpose of this course will be to help students appreciate the presence and understand the nuisances and similarities of various subcultures within the United States. From targeting and segmenting customers to developing partnerships, the class will discuss how these may impact American marketing practices and trends. Realizing that a subculture is any group that shares a set of attitudes, values and goals, this course will consider not only ethnic subcultures but religious, sexual orientation & gender identity, ability, and generational subcultures. Students will be exposed to concepts such as cultural capital, intercultural penetration, intersectionality, historical context and other concepts of culture and identity as they learn how individuals and organizations can effectively and responsibly engage with multiple diverse stakeholders. Prerequisites: MKTG 200

2 Credits

Subject: Marketing (MKTG)

CRN: 42430

In Person | Lecture

St Paul: McNeely Hall 115

  Gino Giovannelli

In the current business landscape, companies rely heavily on digital marketing due to the unparalleled potential and versatility it offers. This 2-credit course provides a base-level understanding of the six key digital marketing channels (websites and apps, media advertising, search, email, social media, and basic AI tools), demonstrating how the channels can be leveraged to deliver targeted messages to the appropriate audience at the optimal moment, thereby achieving desired business outcomes. Prerequisites: Sophomore standing.

2 Credits

Subject: Marketing (MKTG)

CRN: 42431

In Person | Lecture

St Paul: McNeely Hall 115

  Gino Giovannelli

In the current business landscape, companies rely heavily on digital marketing due to the unparalleled potential and versatility it offers. This 2-credit course provides a base-level understanding of the six key digital marketing channels (websites and apps, media advertising, search, email, social media, and basic AI tools), demonstrating how the channels can be leveraged to deliver targeted messages to the appropriate audience at the optimal moment, thereby achieving desired business outcomes. Prerequisites: Sophomore standing.

2 Credits

Subject: Marketing (MKTG)

CRN: 42432

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     Sports Management Minor

  Michael Hoffman

In this course students learn how individuals interact with each other in a competitive environment. The course covers one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations and when groups present to groups. The student will learn skills useful in both the industrial and consumer areas. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42433

In Person | Lecture

St Paul: McNeely Hall 109

Requirements Met:
     Sports Management Minor

  Mike Porter

In this course students learn how individuals interact with each other in a competitive environment. The course covers one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations and when groups present to groups. The student will learn skills useful in both the industrial and consumer areas. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42434

In Person | Lecture

St Paul: McNeely Hall 117

  Glenn Karwoski

This course is designed to develop an appreciation for the promotion mix (personal selling, advertising, public relations, sales promotion) by exploring how and why these elements are used by organizations to reach their goals and objectives. Concept fundamentals are explored and then integrated into case analysis. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42435

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 109

Online

Core Requirements Met:
     [Core] Global Perspective

  Victor Chernetsky

In this course students consider basic concepts, principles and theories of international marketing, as well as the essential and complex problems encountered in the international marketplace. The emphasis is on problem solving and decision-making within the international marketing environment. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42436

In Person | Lecture

St Paul: McNeely Hall 231

  John Sailors

In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; DASC 120 or STAT 220 or DASC 112 or STAT 201

4 Credits

Subject: Marketing (MKTG)

CRN: 42437

In Person | Lecture

St Paul: McNeely Hall 229

  John Sailors

In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; DASC 120 or STAT 220 or DASC 112 or STAT 201

4 Credits

Subject: Marketing (MKTG)

CRN: 42438

In Person | Lecture

St Paul: McNeely Hall 231

  Clinton Lanier

In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; DASC 120 or STAT 220 or DASC 112 or STAT 201

4 Credits

Subject: Marketing (MKTG)

CRN: 42439

In Person | Lecture

St Paul: McNeely Hall 234

  Seth Ketron

Marketing analytics is designed to teach students the skills needed for assembling, analyzing and converting data into meaningful information that is pertinent to the marketing decision making process. The focus of this course will be on how marketing analytics provides relevant insights for decisions related to marketing strategy, the marketing mix, and marketing management. Students will learn how to turn customer data into information that is usable within a firm's decision-making process to better meet customer needs. Ethical considerations of marketing analytics will also be explored. Prerequisites: MKTG 200 or MKTG 300; CISC 200 or BUSN 202; DASC 120 or STAT 220

4 Credits

Subject: Marketing (MKTG)

CRN: 42440

In Person | Lecture

St Paul: McNeely Hall 234

  Seth Ketron

Omnichannel retailing integrates the different methods of shopping available to consumers (storefront, eCommerce, etc.). This course is designed to provide an understanding of these methods and the benefits and challenges associated with each. A primary focus of the course is on omnichannel/multichannel strategies and today's consumer shopping experience. Students will develop an understanding of retailing by learning how to integrate branding, pricing, use of technological advances, traditional & digital promotion, distribution, and fulfillment strategies. Additional topics include shopping behavior, retailing trends, non-store retailing, service delivery, and international retailing. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42441

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 236

Online

  Priscilla Peña

In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite MKTG 201 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42442

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 236

Online

  Priscilla Peña

In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite MKTG 201 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42443

In Person | Lecture

St Paul: McNeely Hall 110

Requirements Met:
     Sustainability (SUST)

  David Alexander

This course takes a strategic perspective on managing the product element of the firm’s marketing mix - the most integral element. Students will delve into segmenting markets based on needs and assessing innovation strategy, viability, new product design, product differentiation, product portfolio and lifecycle management, line and brand extension strategy amongst other product and service tactics. Prerequisites: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42444

In Person | Lecture

St Paul: McNeely Hall 229

  Gino Giovannelli

Digital Marketing Applications is a 4-credit course designed to build on the foundations provided in MKTG 280 Digital Marketing Fundamentals. This course emphasizes a hands-on/application-oriented approach where students gain deeper exposure into the five digital marketing channels (websites/apps, media advertising, search, email and social media), learn how AI can be leveraged to improve marketing effectiveness and efficiency, earn industry recognized certifications, create their own website, and work in teams to develop a digital marketing strategy for a real business. Prerequisites: MKTG 200 and MKTG 280

4 Credits

Subject: Marketing (MKTG)

CRN: 42445

In Person | Lecture

St Paul: McNeely Hall 229

  Gino Giovannelli

Digital Marketing Applications is a 4-credit course designed to build on the foundations provided in MKTG 280 Digital Marketing Fundamentals. This course emphasizes a hands-on/application-oriented approach where students gain deeper exposure into the five digital marketing channels (websites/apps, media advertising, search, email and social media), learn how AI can be leveraged to improve marketing effectiveness and efficiency, earn industry recognized certifications, create their own website, and work in teams to develop a digital marketing strategy for a real business. Prerequisites: MKTG 200 and MKTG 280

4 Credits

Subject: Marketing (MKTG)

CRN: 42446

In Person | Lecture

St Paul: McNeely Hall 230

Requirements Met:
     Sports Management Minor
     Sports Studies Minor

  Kim Sovell

The purpose of this course is to provide an overview of sport marketing by examining its two core components: 1) marketing of sport and 2) marketing through sport. Students will learn about the unique aspects of sport marketing and how marketing sport differs from marketing other (more traditional) products in terms of product, price, promotion, and place (or distribution). Prerequisites: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42447

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     [Core] Signature Work
     Writing in the Discipline

  Jamal Al-Khatib

Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: Senior standing; MKTG 340; BETH 300 or 301; BUSN 202 or CISC 200; one additional Marketing elective (4 credits total); plus MKTG 370 and BUSN 200 (may be taken concurrently).

4 Credits

Subject: Marketing (MKTG)

CRN: 42448

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     [Core] Signature Work
     Writing in the Discipline

  Jamal Al-Khatib

Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: Senior standing; MKTG 340; BETH 300 or 301; BUSN 202 or CISC 200; one additional Marketing elective (4 credits total); plus MKTG 370 and BUSN 200 (may be taken concurrently).

4 Credits

Subject: Marketing (MKTG)

CRN: 42449

Blended Online & In-Person | Topics Lecture 1

St Paul: McNeely Hall 230

Online

  Kim Sovell

This course explores the intersection of marketing and artificial intelligence (AI), focusing on how AI is transforming marketing strategy, customer engagement, and digital innovation. Students will engage deeply with cornerstone case studies, each demonstrating unique AI applications in real-world marketing. Weekly case discussions and targeted quizzes will develop students' analytical, strategic, and ethical understanding of AI in marketing. Prerequisites: MKTG 201

2 Credits

Subject: Marketing (MKTG)

CRN: 42451

Online: Asynchronous | Lecture

Online

Requirements Met:
     Part-time MBA

  Avinash Malshe

Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. Prerequisites: NONE.

1.5 Credits

Subject: Marketing (MKTG)

CRN: 42452

Blended Online & In-Person | Lecture

Minneapolis: Schulze Hall 407

Online

Requirements Met:
     Part-time MBA

  Avinash Malshe

Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. Prerequisites: NONE.

1.5 Credits

Subject: Marketing (MKTG)

CRN: 42453

Online: Some Synchronous | Lecture

Online

Requirements Met:
     Part-time MBA

  Katie Berry

This course provides an overview of how digital marketing can help acquire and strengthen customer relationships across the lifecycle. Using an AI lens, this course examines the concepts, strategies and applications related to websites, media advertising, search, email and social media. Students will learn how AI tools are enhancing and changing the game and how that impacts a company's marketing strategy and tactics. Students will develop an understanding of channel-specific digital marketing best practices and learn how to develop compelling, responsible AI-generated content. Prerequisite: MKTG 625 or Instructor Permission

1.5 Credits

Subject: Marketing (MKTG)

CRN: 42454

Online: Some Synchronous | Lecture

Online

Requirements Met:
     Part-time MBA

Instructor: TBD

This course offers a hands-on understanding of how to set up, monitor and optimize the effectiveness of Digital Marketing campaigns in alignment with business goals and objectives. Students will learn to use of state of the art Digital Marketing Analytics tools such as Google Analytics and Adobe Analytics for daily analysis as well as prepare dashboards for sharing periodic results with executives, peers and staff. Prerequisite: MKTG 774.

1.5 Credits

Subject: Marketing (MKTG)

CRN: 42455

Online: Some Synchronous | Lecture

Online

Requirements Met:
     Part-time MBA
     MBA Global Elective

  Craig Herkert, Victor Chernetsky

Managers around the world are looking at questions of when and how to conduct business outside of their home market. Is international growth an imperative for a firm or a costly diversion? How attractive is a market? Which market should a company approach first and how? What are the decisions your company's overseas competitors are asking about entering your markets - and how will you respond? Building on cases, lectures, guest speakers and interactive activities we will explore these and related questions. Prerequisite: MKTG 600 or MKTG 625.

3 Credits