Dates: 09/09 - 10/28
M	T	W	Th	F	Sa	Su
	9:55 am 11:35 am MHC 211		9:55 am 11:35 am MHC 211

Subject: Communication Studies (COMM)

CRN: 41284

In Person | Lecture

St Paul: Murray-Herrick Campus Center 211

Core Requirements Met:
     [Core] Integ/Humanities

Other Requirements Met:
     Comm Studies Major Approved
     Comm Studies Minor Approved

  Bernard Armada

This is a course for anyone wishing to thrive in public and professional life. Business, science, engineering, and health professionals have always used stories to improve their communication with a variety of audiences such as employees, patients, investors, clients, consumers, and other key stakeholders. However, in recent years, the role of storytelling in professional settings has become even more critical. Today it is one of the most important tools at the disposal of people working in business, science, engineering, and health professions. This course invites students to explore, illustrate, and apply narrative theory to inform practice. Students will learn how stories can enhance clarity and optimize persuasion, how they can foster synergy and motivation, and how they may build healthy organizational cultures. Students also will explore, illustrate, and apply how stories can design brand identity, attract investors, allay concerns, and help resolve crises. Equipped with the practical power of storytelling, students will develop skills that will help their careers and enable them to effectively advance the common good.

2 Credits

Current Book List