Enrollment and waitlist data for current and upcoming courses refresh every 10 minutes; all other information as of 6:00 AM.
| 05/27 - 07/09 | ||||||
| M | T | W | Th | F | Sa | Su |
| + asynchronous coursework | ||||||
Subject: Marketing (MKTG)
CRN: 30030
Online: Asynchronous | Lecture
Online
Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.
2 Credits
| 07/13 - 08/20 | ||||||
| M | T | W | Th | F | Sa | Su |
6:00 pm |
6:00 pm |
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Subject: Marketing (MKTG)
CRN: 30053
Online: Sync Distributed | Lecture
Online
Requirements Met:
Writing to learn
[This course will be delivered in a Prof + Prof model. For more information on the professional co-teaching the course, click here.] Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.
2 Credits
| 05/27 - 07/23 | ||||||
| M | T | W | Th | F | Sa | Su |
6:00 pm |
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| + asynchronous coursework | ||||||
Subject: Marketing (MKTG)
CRN: 30218
Online: Some Synchronous | Lecture
Online
In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite MKTG 201 or MKTG 300
4 Credits
| 06/01 - 07/16 | ||||||
| M | T | W | Th | F | Sa | Su |
| + asynchronous coursework | ||||||
Subject: Marketing (MKTG)
CRN: 30033
Online: Asynchronous | Lecture
Online
Requirements Met:
Part-time MBA
LLM/MSL Elective
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. Prerequisites: NONE.
1.5 Credits