Enrollment and waitlist data for current and upcoming courses refresh every 10 minutes; all other information as of 6:00 AM.
| 02/02 - 05/22 | ||||||
| M | T | W | Th | F | Sa | Su |
9:55 am |
9:55 am |
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Subject: Strategic Communication (STCM)
CRN: 21806
In Person | Lecture
St Paul: Schoenecker Center 238
Requirements Met:
Faith and Praxis Minor or Cert
This course will introduce principles and career outlooks in public relations, advertising and digital communication, highlighting how these disciplines relate to marketing, business and media institutions. The course will adopt a case study approach to understanding the principles. Students should take STCM234 either after or in the same semester of taking STCM111 (cross-listed with JOUR111).
4 Credits
| 02/02 - 05/22 | ||||||
| M | T | W | Th | F | Sa | Su |
1:35 pm |
1:35 pm |
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Subject: Strategic Communication (STCM)
CRN: 21807
In Person | Lecture
St Paul: Schoenecker Center 238
Core Requirements Met:
[Core] Diversity/Soc Just AND [Core] Integ/Humanities
Other Requirements Met:
[Core] Signature Work
Writing to learn
This course will introduce students to foundational concepts in science and its social impacts through discussion of the scientific method, boundaries of science, media construction of science, and the contribution of science in trust building and decision-making in various contexts. The course is designed to help students gain understanding and knowledge of contextual factors that shaped science and the uneven impacts on traditionally marginalized groups. Coursework will help students develop diverse and critical perspectives of communication about science concerning marginalized communities. Prerequisite: Sophomore standing
4 Credits
| 02/02 - 05/22 | ||||||
| M | T | W | Th | F | Sa | Su |
9:35 am |
9:35 am |
9:35 am |
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Subject: Strategic Communication (STCM)
CRN: 21809
In Person | Lecture
St Paul: Schoenecker Center 238
Requirements Met:
CommGood/Community-Engaged
Writing in the Discipline
This course focuses on practical experience in public relations and advertising writing such as strategic communication plans, advertising copy for different forms of media, and public relations writing for media and other stakeholder audiences. The course emphasizes weekly drafting and editing in class with the aim of giving students the fundamental skills that constitute excellent writing. Students leave the course with a portfolio of written work that can be used for internships and job interviews. Prerequisite: STCM 234 or MKTG 320.
4 Credits
| 02/02 - 05/22 | ||||||
| M | T | W | Th | F | Sa | Su |
8:00 am |
8:00 am |
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Subject: Strategic Communication (STCM)
CRN: 21810
In Person | Lecture
St Paul: Schoenecker Center 238
This course examines the ways digital platforms affect the integrated professions of public relations and advertising. Students will gain familiarities with various digital platforms to plan and develop digital content and strategy. This course will also introduce the basics in data metrics and analytics to assess outcomes and best achieve strategic goals. The course will combine in-class learning and online activities. Prerequisite: STCM234
4 Credits
| 02/02 - 05/22 | ||||||
| M | T | W | Th | F | Sa | Su |
1:30 pm |
1:30 pm |
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Subject: Strategic Communication (STCM)
CRN: 21811
In Person | Lecture
St Paul: Schoenecker Center 238
This course aims to provide both conceptual knowledge and practical skills in developing, maintaining, and repairing an organization’s reputation. The course will introduce concepts of brand identity, risk assessment, reputation and issues management, and crisis communication. The course will review a wide range of crisis cases and discuss concrete communication strategies and practical techniques to address risks and crises threatening an organization’s brand and reputation. Prerequisite: STCM 234
4 Credits
| 02/02 - 05/22 | ||||||
| M | T | W | Th | F | Sa | Su |
6:00 pm |
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Subject: Strategic Communication (STCM)
CRN: 21812
In Person | Lecture
St Paul: Schoenecker Center 238
Requirements Met:
Sustainability (SUST)
CommGood/Community-Engaged
[Core] Signature Work
This capstone course will integrate content knowledge with experiential skills to develop strategic communication campaigns. Students will work with clients in teams to identify client’s goals, develop advertising, public relations, and media strategies, and set measures to evaluate the effectiveness of campaigns, while maintaining relationships with key audiences. Prerequisites: Graduating seniors or permission of department chair or program director
4 Credits