Subject: Marketing (MKTG)

CRN: 22109

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 110

Online

  Victor Chernetsky

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22113

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 110

Online

  Victor Chernetsky

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22106

In Person | Lecture

Minneapolis: Schulze Hall 315

  Priscilla Peña

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22104

In Person | Lecture

Minneapolis: Schulze Hall 315

  Priscilla Peña

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22107

In Person | Lecture

St Paul: McNeely Hall 109

Requirements Met:
     Sustainability (SUST)

  David Alexander

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22103

In Person | Lecture

St Paul: McNeely Hall 109

Requirements Met:
     Sustainability (SUST)

  David Alexander

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22111

Online: Asynchronous | Lecture

Online

  Clinton Lanier

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22114

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 110

Online

  Victor Chernetsky

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22110

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 110

Online

  Victor Chernetsky

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22105

In Person | Lecture

Minneapolis: Schulze Hall 315

  Priscilla Peña

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22108

In Person | Lecture

St Paul: McNeely Hall 109

Requirements Met:
     Sustainability (SUST)

  David Alexander

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22112

Online: Asynchronous | Lecture

Online

  Clinton Lanier

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22115

In Person | Lecture

St Paul: McNeely Hall 116

  Frank Klisanich

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22116

In Person | Lecture

St Paul: McNeely Hall 117

  Mike Porter

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22117

In Person | Lecture

St Paul: McNeely Hall 117

Requirements Met:
     Writing to learn

  Stephen Vuolo

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22118

In Person | Lecture

St Paul: McNeely Hall 117

Requirements Met:
     Writing to learn

  Stephen Vuolo

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 22119

In Person | Lecture

St Paul: McNeely Hall 117

Requirements Met:
     Sports Management Minor

  Mike Porter

The course introduces students to principles that effectively link business data reporting to influencing business outcomes. Business culture demands concise and meaningful communications that can both inform and influence various decision makers and stakeholders. This course teaches students how to effectively communicate insights drawn from business data through the principles of data visualization and narrative design. In this course, students will learn how to identify critical organizational needs, create compelling business narratives using the three key elements of storytelling, and convert data analytic insights into business actions. Prerequisites: MKTG 200 or 300; CISC 200 or BUSN 202; DASC 120 or STAT 220 or DASC 112 or STAT 201

2 Credits

Subject: Marketing (MKTG)

CRN: 22121

In Person | Lecture

St Paul: McNeely Hall 111

  Gino Giovannelli

In the current business landscape, companies rely heavily on digital marketing due to the unparalleled potential and versatility it offers. This 2-credit course provides a base-level understanding of the six key digital marketing channels (websites and apps, media advertising, search, email, social media, and basic AI tools), demonstrating how the channels can be leveraged to deliver targeted messages to the appropriate audience at the optimal moment, thereby achieving desired business outcomes. Prerequisites: Sophomore standing.

2 Credits

Subject: Marketing (MKTG)

CRN: 22120

In Person | Lecture

St Paul: McNeely Hall 109

  Katie Berry

In the current business landscape, companies rely heavily on digital marketing due to the unparalleled potential and versatility it offers. This 2-credit course provides a base-level understanding of the six key digital marketing channels (websites and apps, media advertising, search, email, social media, and basic AI tools), demonstrating how the channels can be leveraged to deliver targeted messages to the appropriate audience at the optimal moment, thereby achieving desired business outcomes. Prerequisites: Sophomore standing.

2 Credits

Subject: Marketing (MKTG)

CRN: 22122

In Person | Lecture

St Paul: McNeely Hall 111

  Gino Giovannelli

In the current business landscape, companies rely heavily on digital marketing due to the unparalleled potential and versatility it offers. This 2-credit course provides a base-level understanding of the six key digital marketing channels (websites and apps, media advertising, search, email, social media, and basic AI tools), demonstrating how the channels can be leveraged to deliver targeted messages to the appropriate audience at the optimal moment, thereby achieving desired business outcomes. Prerequisites: Sophomore standing.

2 Credits

Subject: Marketing (MKTG)

CRN: 22123

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     Sports Management Minor

  Michael Hoffman

In this course students learn how individuals interact with each other in a competitive environment. The course covers one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations and when groups present to groups. The student will learn skills useful in both the industrial and consumer areas. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 22124

In Person | Lecture

St Paul: McNeely Hall 109

Requirements Met:
     Sports Management Minor

  Joelle Allen Purvis

The purpose of this course is to introduce students to the tools and processes required to successfully conceptualize, research, design, produce and market a live event. Topics will include the feasibility and sustainability of the event process, industry trends, strategic planning, creating engaging event spaces, marketing, human resource management and budgeting for events. Prerequisites: Sophomore standing; MKTG 200 or permission from instructor

4 Credits

Subject: Marketing (MKTG)

CRN: 22125

In Person | Lecture

St Paul: McNeely Hall 238

  Glenn Karwoski

This course is designed to develop an appreciation for the promotion mix (personal selling, advertising, public relations, sales promotion) by exploring how and why these elements are used by organizations to reach their goals and objectives. Concept fundamentals are explored and then integrated into case analysis. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 22187

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 110

Online

Core Requirements Met:
     [Core] Global Perspective

  Victor Chernetsky

In this course students consider basic concepts, principles and theories of international marketing, as well as the essential and complex problems encountered in the international marketplace. The emphasis is on problem solving and decision-making within the international marketing environment. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 22126

In Person | Lecture

St Paul: McNeely Hall 234

  John Sailors

In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; DASC 120 or STAT 220 or DASC 112 or STAT 201

4 Credits

Subject: Marketing (MKTG)

CRN: 22128

In Person | Lecture

St Paul: McNeely Hall 234

  John Sailors

In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; DASC 120 or STAT 220 or DASC 112 or STAT 201

4 Credits

Subject: Marketing (MKTG)

CRN: 22127

In Person | Lecture

St Paul: McNeely Hall 231

  Anu Bharadwaj

In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; DASC 120 or STAT 220 or DASC 112 or STAT 201

4 Credits

Subject: Marketing (MKTG)

CRN: 22129

In Person | Lecture

St Paul: McNeely Hall 235

  Seth Ketron, John Sailors

Marketing analytics is designed to teach students the skills needed for assembling, analyzing and converting data into meaningful information that is pertinent to the marketing decision making process. The focus of this course will be on how marketing analytics provides relevant insights for decisions related to marketing strategy, the marketing mix, and marketing management. Students will learn how to turn customer data into information that is usable within a firm's decision-making process to better meet customer needs. Ethical considerations of marketing analytics will also be explored. Prerequisites: MKTG 200 or MKTG 300; BUSN 202 or CISC 200; DASC 120 or STAT 220

4 Credits

Subject: Marketing (MKTG)

CRN: 22131

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 232

Online

  Anu Bharadwaj

In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite MKTG 201 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 22132

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 232

Online

  Anu Bharadwaj

In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite MKTG 201 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 22130

In Person | Lecture

Minneapolis: Schulze Hall 315

  Priscilla Peña

In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite MKTG 201 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 22134

In Person | Lecture

St Paul: McNeely Hall 110

  Katie Berry

Digital Marketing Applications is a 4-credit course designed to build on the foundations provided in MKTG 280 Digital Marketing Fundamentals. This course emphasizes a hands-on/application-oriented approach where students gain deeper exposure into the five digital marketing channels (websites/apps, media advertising, search, email and social media), learn how AI can be leveraged to improve marketing effectiveness and efficiency, earn industry recognized certifications, create their own website, and work in teams to develop a digital marketing strategy for a real business. Prerequisites: MKTG 200 and MKTG 280

4 Credits

Subject: Marketing (MKTG)

CRN: 22133

In Person | Lecture

St Paul: McNeely Hall 229

  Gino Giovannelli

Digital Marketing Applications is a 4-credit course designed to build on the foundations provided in MKTG 280 Digital Marketing Fundamentals. This course emphasizes a hands-on/application-oriented approach where students gain deeper exposure into the five digital marketing channels (websites/apps, media advertising, search, email and social media), learn how AI can be leveraged to improve marketing effectiveness and efficiency, earn industry recognized certifications, create their own website, and work in teams to develop a digital marketing strategy for a real business. Prerequisites: MKTG 200 and MKTG 280

4 Credits

Subject: Marketing (MKTG)

CRN: 22135

In Person | Lecture

St Paul: McNeely Hall 110

Requirements Met:
     Sports Management Minor
     Sports Studies Minor

Instructor: TBD

The purpose of this course is to provide an overview of sport marketing by examining its two core components: 1) marketing of sport and 2) marketing through sport. Students will learn about the unique aspects of sport marketing and how marketing sport differs from marketing other (more traditional) products in terms of product, price, promotion, and place (or distribution). Prerequisites: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 22136

In Person | Lecture

St Paul: McNeely Hall 231

  Clinton Lanier

This course focuses on developing and implementing strategic marketing decisions. Active-learning methods teach students how to make informed decisions regarding targeting, positioning, product design, pricing, advertising/promotion, and distribution. Students will test their knowledge through simulated scenarios and/or group projects in which they can see both the strategic and financial impact of their decisions. Students will also learn how to revise their strategies in order to improve a firm's marketing performance over time. Teaching methods may include large-group lectures, small- group briefings, team-based activities, and independent work. Lectures provide foundational knowledge and tools, while small-group briefings allow the professor to offer personalized guidance to students and teams. Simulations and/or projects allow students to apply what they have learned in a competitive, dynamic environment. Prerequisites: MKTG 200

4 Credits

Subject: Marketing (MKTG)

CRN: 22138

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     [Core] Signature Work
     Writing in the Discipline

  Jamal Al-Khatib

Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340; MKTG 370 (May be taken concurrently); one additional Marketing elective; BETH 300 or 301; BUSN 202 or CISC 200; and Senior standing.

4 Credits

Subject: Marketing (MKTG)

CRN: 22137

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     [Core] Signature Work
     Writing in the Discipline

  Jamal Al-Khatib

Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340; MKTG 370 (May be taken concurrently); one additional Marketing elective; BETH 300 or 301; BUSN 202 or CISC 200; and Senior standing.

4 Credits

Subject: Marketing (MKTG)

CRN: 22140

In Person | Lecture

St Paul: McNeely Hall 229

Requirements Met:
     [Core] Signature Work
     Writing in the Discipline

  Gino Giovannelli

Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340; MKTG 370 (May be taken concurrently); one additional Marketing elective; BETH 300 or 301; BUSN 202 or CISC 200; and Senior standing

4 Credits

Subject: Marketing (MKTG)

CRN: 22139

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     [Core] Signature Work
     Writing in the Discipline

  Michael Hoffman

Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340; MKTG 370 (May be taken concurrently); one additional Marketing elective; BETH 300 or 301; BUSN 202 or CISC 200; and Senior standing

4 Credits

Subject: Marketing (MKTG)

CRN: 22142

Online: Asynchronous | Lecture

Online

Requirements Met:
     Part-time MBA
     LLM/MSL Elective

  David Alexander

Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. Prerequisites: NONE.

1.5 Credits

Subject: Marketing (MKTG)

CRN: 22143

Online: Some Synchronous | Lecture

Online

Requirements Met:
     Part-time MBA
     LLM/MSL Elective

  David Alexander

Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. Prerequisites: NONE.

1.5 Credits

Subject: Marketing (MKTG)

CRN: 22145

Online: Sync Distributed | Lecture

Online

Requirements Met:
     Part-time MBA

  Stephen Vuolo

This course expands upon basic marketing theory, focusing on strategic planning and decision making as it applies to the product/brand manager. It affords you a practical, structured approach to developing product/brand management skills and emphasizes learning through hands-on application of the concepts covered in the course. Develop your skills in the formulation, execution and evaluation of the effectiveness of product/brand strategies and tactics. The course utilizes extensive case studies, applied exercises and, in some sections, a product management computer simulation to develop and increase your understanding of the role of the product/brand manager. Prerequisite: MKTG 600 or MKTG 625.

3 Credits

Subject: Marketing (MKTG)

CRN: 22147

Blended Online & In-Person | Lecture

Minneapolis: Schulze Hall 421

Online

Requirements Met:
     Part-time MBA

  Katie Berry

This course provides a deep dive into the new and exciting world of the Digital Marketing Experience, which offers students the relevant knowledge and skills that employers demand today. We begin with a framework for developing an effective Digital Marketing Strategy in alignment with business goals and priorities. The course then offers various deep dives into Digital Marketing Channels (Websites, Display Advertising, Search, Email, Social and Mobile marketing). The course culminates with teams developing a capstone Digital Marketing Strategy and Plan, allowing students to apply course learnings to a real or concept business. Prerequisite: MKTG 774 or MKTG 775.

3 Credits