Dates: 02/02 - 05/22
M	T	W	Th	F	Sa	Su
3:25 pm 5:00 pm MCH 117		3:25 pm 5:00 pm MCH 117

Subject: Business Communication (BCOM)

CRN: 21927

In Person | Lecture

St Paul: McNeely Hall 117

Requirements Met:
     [Core] Signature Work
     Writing in the Discipline

  Mike Porter

This course is designed to develop greater insight into the relationship between communicators and management and leadership. By understanding the mindset of senior leaders and managers through a series of texts, case histories, articles, and classroom discussion, students will develop an understanding of the many variables and considerations linking communication strategy to organizational in decision making. In addition to understanding the mindset and priorities of senior leadership and management, students will learn and review a variety of communications strategies and tactics that can be employed to best meet the unique needs of a situation and thereby effectively contribute to communication necessary to organizational success, as seen by senior level leadership. Prerequisite: Senior standing, MKTG 201 & 320, plus one JOUR/DIMA/STCM 2XX or higher.

4 Credits

M	T	W	Th	F	Sa	Su
		02/04: 6:00 pm 9:00 pm TMH 357 02/25: 6:00 pm 9:00 pm TMH 357 03/04: 6:00 pm 9:00 pm TMH 357 03/18: 6:00 pm 9:00 pm TMH 357 04/08: 6:00 pm 9:00 pm TMH 357 04/22: 6:00 pm 9:00 pm TMH 357 05/06: 6:00 pm 9:00 pm TMH 357
+ asynchronous coursework: 02/02 - 05/18

Subject: Business Communication (BCOM)

CRN: 21928

Blended Online & In-Person | Lecture

Minneapolis: Terrence Murphy Hall 357

Online

Requirements Met:
     Part-time MBA
     LLM/MSL Elective

  Heather Cmiel

This course considers communication principles and practice necessary to manage corporate and product perceptions in the evolving landscape of traditional and social media. It explores how employee, investor, community, government and organization communication practices and engagement strategies differ from each other, yet are used together to communicate a consistent organizational message. Case histories focus on reputation management: issues and programs; how research, planning, communication and measurement are applied; and the roles of communication and management to successfully build and maintain positive reputations. Prerequisites: NONE.

3 Credits