Subject: Marketing (MKTG)

CRN: 10226

Online: Asynchronous | Lecture

Online

  Clinton Lanier

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 10227

Online: Sync Distributed | Lecture

Online

Requirements Met:
     Writing to learn

  Stephen Vuolo

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 10234

Online: Sync Distributed | Online: Synchronous

Online

Core Requirements Met:
     [Core] Diversity/Soc Just

  Joelle Allen Purvis

The purpose of this course will be to help students appreciate the presence and understand the nuisances and similarities of various subcultures within the United States. From targeting and segmenting customers to developing partnerships, the class will discuss how these may impact American marketing practices and trends. Realizing that a subculture is any group that shares a set of attitudes, values and goals, this course will consider not only ethnic subcultures but religious, sexual orientation & gender identity, ability, and generational subcultures. Students will be exposed to concepts such as cultural capital, intercultural penetration, intersectionality, historical context and other concepts of culture and identity as they learn how individuals and organizations can effectively and responsibly engage with multiple diverse stakeholders. Prerequisites: MKTG 200

2 Credits

Subject: Marketing (MKTG)

CRN: 10228

Online: Some Synchronous | Lecture

Online

Requirements Met:
     Part-time MBA

  Megan Effertz

This course will emphasize the development and planning of strategy for paid media in traditional and digital platforms, in addition to infusion of influencer and other social media channels for campaign synergy. In addition, the course will include strategic planning of creative and message strategies to align with business outcomes and continuity across paid media. Students will link principles to actual practice through class projects and guest speakers. Prerequisite: MKTG 625

3 Credits