Dates: 09/03 - 12/19
M	T	W	Th	F	Sa	Su
10:55 am 12:00 pm SCC 238		10:55 am 12:00 pm SCC 238		10:55 am 12:00 pm SCC 238

Subject: Strategic Communication (STCM)

CRN: 42224

In Person | Lecture

St Paul: Schoenecker Center 238

Requirements Met:
     Faith and Praxis Minor or Cert

  Greg Song

This course will introduce principles and career outlooks in public relations, advertising and digital communication, highlighting how these disciplines relate to marketing, business and media institutions. The course will adopt a case study approach to understanding the principles. Students should take STCM234 either after or in the same semester of taking STCM111 (cross-listed with JOUR111).

4 Credits

Current Book List

Dates: 09/03 - 12/19
M	T	W	Th	F	Sa	Su
3:25 pm 5:00 pm SCC 238		3:25 pm 5:00 pm SCC 238

Subject: Strategic Communication (STCM)

CRN: 42225

In Person | Lecture

St Paul: Schoenecker Center 238

Core Requirements Met:
     [Core] Integ/Humanities

Other Requirements Met:
     Writing Intensive

  April Eichmeier

This course introduces students with foundational research skills essential to strategic communication. Students will learn how to locate research, interpret research findings, and translate results into actionable strategy. Students will learn about different research methods and how to measure and evaluate public relations and advertising campaign effectiveness. Students are strongly encouraged to take this course after STCM111 and STCM234, or in the same semester of taking STCM234.

4 Credits

Current Book List

Dates: 09/03 - 12/19
M	T	W	Th	F	Sa	Su
	9:55 am 11:35 am SCC 238		9:55 am 11:35 am SCC 238

Subject: Strategic Communication (STCM)

CRN: 43018

In Person | Lecture

St Paul: Schoenecker Center 238

Core Requirements Met:
     [Core] Integ/Humanities

Other Requirements Met:
     Writing Intensive

  April Eichmeier

This course introduces students with foundational research skills essential to strategic communication. Students will learn how to locate research, interpret research findings, and translate results into actionable strategy. Students will learn about different research methods and how to measure and evaluate public relations and advertising campaign effectiveness. Students are strongly encouraged to take this course after STCM111 and STCM234, or in the same semester of taking STCM234.

4 Credits

Current Book List

Dates: 09/03 - 12/19
M	T	W	Th	F	Sa	Su
9:35 am 10:40 am SCC 238		9:35 am 10:40 am SCC 238		9:35 am 10:40 am SCC 238

Subject: Strategic Communication (STCM)

CRN: 42226

In Person | Lecture

St Paul: Schoenecker Center 238

Core Requirements Met:
     [Core] Integ/Humanities

Other Requirements Met:
     Writing in the Discipline

  April Eichmeier

This course will help students develop an understanding of the use of mass media as advertising vehicles, the language of media planning, key media information sources, and how to develop a media plan. Students are strongly encouraged to take this course after STCM111 and STCM234.

4 Credits

Current Book List