Subject: Marketing (MKTG)

CRN: 42694

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 117

Online

  Victor Chernetsky

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42693

In Person | Lecture

St Paul: McNeely Hall 109

  Priscilla Peña

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42695

In Person | Lecture

St Paul: McNeely Hall 109

  Priscilla Peña

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42699

In Person | Lecture

St Paul: McNeely Hall 110

Requirements Met:
     Sustainability (SUST)

  David Alexander

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42701

Online: Asynchronous | Lecture

Online

  Clinton Lanier

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42703

In Person | Lecture

St Paul: McNeely Hall 116

  John Sailors

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42702

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 117

Online

  Victor Chernetsky

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42697

In Person | Lecture

St Paul: McNeely Hall 109

  Priscilla Peña

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42696

In Person | Lecture

St Paul: McNeely Hall 109

  Priscilla Peña

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42698

In Person | Lecture

St Paul: McNeely Hall 110

Requirements Met:
     Sustainability (SUST)

  David Alexander

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42700

Online: Asynchronous | Lecture

Online

  Clinton Lanier

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42706

In Person | Lecture

St Paul: McNeely Hall 110

  Mike Porter

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42704

In Person | Lecture

St Paul: McNeely Hall 235

  Frank Klisanich

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42705

In Person | Lecture

St Paul: McNeely Hall 236

  Frank Klisanich

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42707

In Person | Lecture

St Paul: McNeely Hall 110

  Mike Porter

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42708

In Person | Lecture

St Paul: McNeely Hall 111

  Aaron Sackett

This course addresses how persuasion and social influence techniques can be applied in business and organizational settings. Students will learn strategies and tactics to exert more influence with customers, coworkers, clients, and managers, and to do so in an ethical manner. Content will also involve protecting oneself from unwanted influence. Activities and assignments will involve a variety of organizational contexts including job searches, teamwork, leadership, marketing, and sales, plus applications to everyday life. Prerequisites: MKTG 200. Course restrictions: Cannot receive course credit for both MKTG 235 and COMM 366

2 Credits

Subject: Marketing (MKTG)

CRN: 42709

In Person | Lecture

St Paul: McNeely Hall 110

Requirements Met:
     Sports Management Minor

  Mike Porter

The course introduces students to principles that effectively link business data reporting to influencing business outcomes. Business culture demands concise and meaningful communications that can both inform and influence various decision makers and stakeholders. This course teaches students how to effectively communicate insights drawn from business data through the principles of data visualization and narrative design. In this course, students will learn how to identify critical organizational needs, create compelling business narratives using the three key elements of storytelling, and convert data analytic insights into business actions. Prerequisites: MKTG 200 or 300; CISC 200 or BUSN 202; DASC 120 or STAT 220 or DASC 112 or STAT 201

2 Credits

Subject: Marketing (MKTG)

CRN: 42710

In Person | Lecture

St Paul: McNeely Hall 109

Core Requirements Met:
     [Core] Diversity/Soc Just

  Joelle Allen Purvis

The purpose of this course will be to help students appreciate the presence and understand the nuisances and similarities of various subcultures within the United States. From targeting and segmenting customers to developing partnerships, the class will discuss how these may impact American marketing practices and trends. Realizing that a subculture is any group that shares a set of attitudes, values and goals, this course will consider not only ethnic subcultures but religious, sexual orientation & gender identity, ability, and generational subcultures. Students will be exposed to concepts such as cultural capital, intercultural penetration, intersectionality, historical context and other concepts of culture and identity as they learn how individuals and organizations can effectively and responsibly engage with multiple diverse stakeholders. Prerequisites: MKTG 200

2 Credits

Subject: Marketing (MKTG)

CRN: 42712

In Person | Lecture

St Paul: McNeely Hall 115

  Gino Giovannelli

In the current business landscape, companies rely heavily on digital marketing due to the unparalleled potential and versatility it offers. This 2-credit course provides a base-level understanding of the six key digital marketing channels (websites and apps, media advertising, search, email, social media, and basic AI tools), demonstrating how the channels can be leveraged to deliver targeted messages to the appropriate audience at the optimal moment, thereby achieving desired business outcomes. Prerequisites: Sophomore standing.

2 Credits

Subject: Marketing (MKTG)

CRN: 42711

In Person | Lecture

St Paul: McNeely Hall 115

  Gino Giovannelli

In the current business landscape, companies rely heavily on digital marketing due to the unparalleled potential and versatility it offers. This 2-credit course provides a base-level understanding of the six key digital marketing channels (websites and apps, media advertising, search, email, social media, and basic AI tools), demonstrating how the channels can be leveraged to deliver targeted messages to the appropriate audience at the optimal moment, thereby achieving desired business outcomes. Prerequisites: Sophomore standing.

2 Credits

Subject: Marketing (MKTG)

CRN: 42714

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     Sports Management Minor

  Michael Hoffman

In this course students learn how individuals interact with each other in a competitive environment. The course covers one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations and when groups present to groups. The student will learn skills useful in both the industrial and consumer areas. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42713

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     Sports Management Minor

  Michael Hoffman

In this course students learn how individuals interact with each other in a competitive environment. The course covers one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations and when groups present to groups. The student will learn skills useful in both the industrial and consumer areas. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42715

In Person | Lecture

St Paul: McNeely Hall 236

  Glenn Karwoski

This course is designed to develop an appreciation for the promotion mix (personal selling, advertising, public relations, sales promotion) by exploring how and why these elements are used by organizations to reach their goals and objectives. Concept fundamentals are explored and then integrated into case analysis. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42767

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 117

Online

Core Requirements Met:
     [Core] Global Perspective

  Victor Chernetsky

In this course students consider basic concepts, principles and theories of international marketing, as well as the essential and complex problems encountered in the international marketplace. The emphasis is on problem solving and decision-making within the international marketing environment. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42716

In Person | Lecture

St Paul: McNeely Hall 238

  John Sailors

In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; DASC 120 or STAT 220 or DASC 112 or STAT 201

4 Credits

Subject: Marketing (MKTG)

CRN: 42717

In Person | Lecture

St Paul: McNeely Hall 238

  John Sailors

In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; DASC 120 or STAT 220 or DASC 112 or STAT 201

4 Credits

Subject: Marketing (MKTG)

CRN: 42718

In Person | Lecture

St Paul: McNeely Hall 231

  Clinton Lanier

In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; DASC 120 or STAT 220 or DASC 112 or STAT 201

4 Credits

Subject: Marketing (MKTG)

CRN: 42719

In Person | Lecture

St Paul: McNeely Hall 238

  Seth Ketron

Marketing analytics is designed to teach students the skills needed for assembling, analyzing and converting data into meaningful information that is pertinent to the marketing decision making process. The focus of this course will be on how marketing analytics provides relevant insights for decisions related to marketing strategy, the marketing mix, and marketing management. Students will learn how to turn customer data into information that is usable within a firm's decision-making process to better meet customer needs. Ethical considerations of marketing analytics will also be explored. Prerequisites: MKTG 200 or MKTG 300; BUSN 202 or CISC 200; DASC 120 or STAT 220 or DASC 112 or STAT 201

4 Credits

Subject: Marketing (MKTG)

CRN: 42720

In Person | Lecture

St Paul: McNeely Hall 238

  Seth Ketron

[This course will be delivered in a Prof + Prof model. For more information on the professional co-teaching the course, click here.] Omnichannel retailing integrates the different methods of shopping available to consumers (storefront, eCommerce, etc.). This course is designed to provide an understanding of these methods and the benefits and challenges associated with each. A primary focus of the course is on omnichannel/multichannel strategies and today's consumer shopping experience. Students will develop an understanding of retailing by learning how to integrate branding, pricing, use of technological advances, traditional & digital promotion, distribution, and fulfillment strategies. Additional topics include shopping behavior, retailing trends, non-store retailing, service delivery, and international retailing. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42721

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 232

Online

  Anu Bharadwaj

In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite MKTG 201 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42722

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 232

Online

  Anu Bharadwaj

In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite MKTG 201 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42723

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     Sustainability (SUST)

  David Alexander

This course takes a strategic perspective on managing the product element of the firm’s marketing mix - the most integral element. Students will delve into segmenting markets based on needs and assessing innovation strategy, viability, new product design, product differentiation, product portfolio and lifecycle management, line and brand extension strategy amongst other product and service tactics. Prerequisites: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42724

In Person | Lecture

St Paul: McNeely Hall 229

  Gino Giovannelli

Digital Marketing Applications is a 4-credit course designed to build on the foundations provided in MKTG 280 Digital Marketing Fundamentals. This course emphasizes a hands-on/application-oriented approach where students gain deeper exposure into the five digital marketing channels (websites/apps, media advertising, search, email and social media), learn how AI can be leveraged to improve marketing effectiveness and efficiency, earn industry recognized certifications, create their own website, and work in teams to develop a digital marketing strategy for a real business. Prerequisites: MKTG 200 and MKTG 280

4 Credits

Subject: Marketing (MKTG)

CRN: 42725

In Person | Lecture

St Paul: McNeely Hall 229

  Gino Giovannelli

Digital Marketing Applications is a 4-credit course designed to build on the foundations provided in MKTG 280 Digital Marketing Fundamentals. This course emphasizes a hands-on/application-oriented approach where students gain deeper exposure into the five digital marketing channels (websites/apps, media advertising, search, email and social media), learn how AI can be leveraged to improve marketing effectiveness and efficiency, earn industry recognized certifications, create their own website, and work in teams to develop a digital marketing strategy for a real business. Prerequisites: MKTG 200 and MKTG 280

4 Credits

Subject: Marketing (MKTG)

CRN: 42727

In Person | Lecture

St Paul: McNeely Hall 111

Requirements Met:
     Sports Management Minor
     Sports Studies Minor

  Kim Sovell

[This course will be delivered in a Prof + Prof model. For more information on the professional co-teaching the course, click here.] The purpose of this course is to provide an overview of sport marketing by examining its two core components: 1) marketing of sport and 2) marketing through sport. Students will learn about the unique aspects of sport marketing and how marketing sport differs from marketing other (more traditional) products in terms of product, price, promotion, and place (or distribution). Prerequisites: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42728

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     [Core] Signature Work
     Writing in the Discipline

  Jamal Al-Khatib

Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340; MKTG 370 (May be taken concurrently); one additional Marketing elective; BETH 300 or 301; BUSN 202 or CISC 200; BUSN 200 (May be taken concurrently); and Senior standing

4 Credits

Subject: Marketing (MKTG)

CRN: 42729

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     [Core] Signature Work
     Writing in the Discipline

  Jamal Al-Khatib

Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340; MKTG 370 (May be taken concurrently); one additional Marketing elective; BETH 300 or 301; BUSN 202 or CISC 200; BUSN 200 (May be taken concurrently); and Senior standing

4 Credits

Subject: Marketing (MKTG)

CRN: 42731

Blended Online & In-Person | Lecture

Minneapolis: Schulze Hall 407

Online

Requirements Met:
     Part-time MBA

  Anthony Wickner

Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. Prerequisites: NONE.

1.5 Credits

Subject: Marketing (MKTG)

CRN: 42732

Online: Asynchronous | Lecture

Online

Requirements Met:
     Part-time MBA

  Katie Berry

Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. Prerequisites: NONE.

1.5 Credits

Subject: Marketing (MKTG)

CRN: 42733

Online: Sync Distributed | Lecture

Online

Requirements Met:
     Part-time MBA

  Katie Berry

Digital Marketing continues to rise and has become core to marketplace success. This course provides an overview of how Digital Marketing can be engaged to significantly contribute to achievement of business goals and priorities. This course examines the concepts, strategies and applications related to Websites, Display Advertising, Search, Email, Social and Mobile Marketing with an explicit focus on how each area can be utilized to acquire and strengthen customer relationships across the customer life cycle. Prerequisite: MKTG 625 or MKTG 600.

1.5 Credits

Subject: Marketing (MKTG)

CRN: 42735

Online: Some Synchronous | Lecture

Online

Requirements Met:
     Part-time MBA
     MBA Global Elective

  Craig Herkert

Managers around the world are looking at questions of when and how to conduct business outside of their home market. Is international growth an imperative for a firm or a costly diversion? How attractive is a market? Which market should a company approach first and how? What are the decisions your company's overseas competitors are asking about entering your markets - and how will you respond? Building on cases, lectures, guest speakers and interactive activities we will explore these and related questions. Prerequisite: MKTG 600 or MKTG 625.

3 Credits