Dates: 09/04 - 12/20
M	T	W	Th	F	Sa	Su
10:55 am 12:00 pm SCC 238		10:55 am 12:00 pm SCC 238		10:55 am 12:00 pm SCC 238

Subject: Strategic Communication (STCM)

CRN: 40234

In Person | Lecture

St Paul: Schoenecker Center 238

Requirements Met:
     Faith and Praxis Minor or Cert

Greg Song

This course will introduce principles and career outlooks in public relations, advertising and digital communication, highlighting how these disciplines relate to marketing, business and media institutions. The course will adopt a case study approach to understanding the principles. Students should take STCM234 either after or in the same semester of taking STCM111 (cross-listed with JOUR111).

4 Credits

Dates: 09/04 - 12/20
M	T	W	Th	F	Sa	Su
3:25 pm 5:00 pm SCC 238		3:25 pm 5:00 pm SCC 238

Subject: Strategic Communication (STCM)

CRN: 40236

In Person | Lecture

St Paul: Schoenecker Center 238

Core Requirements Met:
     [Core] Integ/Humanities

Other Requirements Met:
     Writing Intensive

  April Eichmeier

This course introduces students with foundational research skills essential to strategic communication. Students will learn how to locate research, interpret research findings, and translate results into actionable strategy. Students will learn about different research methods and how to measure and evaluate public relations and advertising campaign effectiveness. Students are strongly encouraged to take this course after STCM111 and STCM234, or in the same semester of taking STCM234.

4 Credits

Dates: 09/04 - 12/20
M	T	W	Th	F	Sa	Su
	9:55 am 11:35 am SCC 238		9:55 am 11:35 am SCC 238

Subject: Strategic Communication (STCM)

CRN: 42335

In Person | Lecture

St Paul: Schoenecker Center 238

  Yayu Feng

This course focuses on professional ethics in the integrated field of strategic communication which is made up of Public Relations, Advertising, and Digital Communication. The course will cover theories and philosophies underlying the professional ethical codes, discuss moral challenges facing strategic communication professionals in today’s digital world, examine ethics in the context of diversity and globalization, and explore strategies and best practices in resolving ethical dilemmas in public relations, advertising, and digital communication. The course relies on both case studies and real-life events to connect theory to practice. Prerequisite: STCM234 or Junior standing

4 Credits