Subject: Marketing (MKTG)

CRN: 42773

In Person | Lecture

St Paul: McNeely Hall 235

Requirements Met:
     Sustainability (SUST)

See transfer equivalencies

  David Alexander

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42774

In Person | Lecture

St Paul: McNeely Hall 229

Requirements Met:
     Sustainability (SUST)

See transfer equivalencies

  David Alexander

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42775

In Person | Lecture

St Paul: McNeely Hall 238

Requirements Met:
     Sustainability (SUST)

See transfer equivalencies

  David Alexander

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42776

In Person | Lecture

St Paul: McNeely Hall 238

Requirements Met:
     Sustainability (SUST)

See transfer equivalencies

  David Alexander

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42777

In Person | Lecture

St Paul: McNeely Hall 116

See transfer equivalencies

  Victor Chernetsky

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42778

In Person | Lecture

St Paul: McNeely Hall 116

See transfer equivalencies

  Victor Chernetsky

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42779

In Person | Lecture

Minneapolis: Schulze Hall 315

See transfer equivalencies

  Priscilla Peña

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42780

In Person | Lecture

Minneapolis: Schulze Hall 315

See transfer equivalencies

  Priscilla Peña

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42782

In Person | Lecture

Minneapolis: Schulze Hall 315

See transfer equivalencies

  Priscilla Peña

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42783

Online: Asynchronous | Lecture

Online

See transfer equivalencies

  Clinton Lanier

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42784

Online: Asynchronous | Lecture

Online

See transfer equivalencies

  Clinton Lanier

Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42785

In Person | Lecture

St Paul: McNeely Hall 233

See transfer equivalencies

  Frank Klisanich

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42786

In Person | Lecture

St Paul: McNeely Hall 233

See transfer equivalencies

  Frank Klisanich

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42787

In Person | Lecture

St Paul: McNeely Hall 229

See transfer equivalencies

  Mike Porter

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 42788

In Person | Lecture

St Paul: McNeely Hall 229

See transfer equivalencies

  Mike Porter

Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.

2 Credits

Subject: Marketing (MKTG)

CRN: 43269

In Person | Lecture

St Paul: McNeely Hall 229

See transfer equivalencies

  Aaron Sackett

This course addresses how persuasion and social influence techniques can be applied in business and organizational settings. Students will learn strategies and tactics to exert more influence with customers, coworkers, clients, and managers, and to do so in an ethical manner. Content will also involve protecting oneself from unwanted influence. Activities and assignments will involve a variety of organizational contexts including job searches, teamwork, leadership, marketing, and sales, plus applications to everyday life. Prerequisites: MKTG 200. Course restrictions: Cannot receive course credit for both MKTG 235 and COMM 366

2 Credits

Subject: Marketing (MKTG)

CRN: 42789

In Person | Lecture

St Paul: McNeely Hall 229

Requirements Met:
     Sports Management Minor

See transfer equivalencies

  Mike Porter

The course introduces students to principles that effectively link business data reporting to influencing business outcomes. Business culture demands concise and meaningful communications that can both inform and influence various decision makers and stakeholders. This course teaches students how to effectively communicate insights drawn from business data through the principles of data visualization and narrative design. In this course, students will learn how to identify critical organizational needs, create compelling business narratives using the three key elements of storytelling, and convert data analytic insights into business actions. Prerequisites: MKTG 200 or 300; CISC 200 or BUSN 202; STAT 220

2 Credits

Subject: Marketing (MKTG)

CRN: 42790

In Person | Lecture

St Paul: McNeely Hall 229

Core Requirements Met:
     [Core] Diversity/Soc Just

See transfer equivalencies

  Joelle Allen Purvis

The purpose of this course will be to help students appreciate the presence and understand the nuisances and similarities of various subcultures within the United States. From targeting and segmenting customers to developing partnerships, the class will discuss how these may impact American marketing practices and trends. Realizing that a subculture is any group that shares a set of attitudes, values and goals, this course will consider not only ethnic subcultures but religious, sexual orientation & gender identity, ability, and generational subcultures. Students will be exposed to concepts such as cultural capital, intercultural penetration, intersectionality, historical context and other concepts of culture and identity as they learn how individuals and organizations can effectively and responsibly engage with multiple diverse stakeholders. Prerequisites: MKTG 200

2 Credits

Subject: Marketing (MKTG)

CRN: 42791

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     Sports Management Minor

See transfer equivalencies

  Michael Hoffman

In this course students learn how individuals interact with each other in a competitive environment. The course covers one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations and when groups present to groups. The student will learn skills useful in both the industrial and consumer areas. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42792

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     Sports Management Minor

See transfer equivalencies

  Michael Hoffman

In this course students learn how individuals interact with each other in a competitive environment. The course covers one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations and when groups present to groups. The student will learn skills useful in both the industrial and consumer areas. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42793

In Person | Lecture

St Paul: McNeely Hall 114

See transfer equivalencies

  Glenn Karwoski

This course is designed to develop an appreciation for the promotion mix (personal selling, advertising, public relations, sales promotion) by exploring how and why these elements are used by organizations to reach their goals and objectives. Concept fundamentals are explored and then integrated into case analysis. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42794

In Person | Lecture

St Paul: McNeely Hall 115

Core Requirements Met:
     [Core] Global Perspective

See transfer equivalencies

  Victor Chernetsky

In this course students consider basic concepts, principles and theories of international marketing, as well as the essential and complex problems encountered in the international marketplace. The emphasis is on problem solving and decision-making within the international marketing environment. Prerequisite: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42795

In Person | Lecture

St Paul: McNeely Hall 118

See transfer equivalencies

  John Sailors

In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; STAT 220

4 Credits

Subject: Marketing (MKTG)

CRN: 42796

In Person | Lecture

St Paul: McNeely Hall 118

See transfer equivalencies

  John Sailors

In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; STAT 220

4 Credits

Subject: Marketing (MKTG)

CRN: 42797

In Person | Lecture

St Paul: McNeely Hall 118

See transfer equivalencies

  Seth Ketron

In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Prerequisites: MKTG 201 or MKTG 300; MATH 101 or 109 or 111 or 113; STAT 220

4 Credits

Subject: Marketing (MKTG)

CRN: 42798

In Person | Lecture

St Paul: McNeely Hall 234

See transfer equivalencies

  Seth Ketron

Marketing analytics is designed to teach students the skills needed for assembling, analyzing and converting data into meaningful information that is pertinent to the marketing decision making process. The focus of this course will be on how marketing analytics provides relevant insights for decisions related to marketing strategy, the marketing mix, and marketing management. Students will learn how to turn customer data into information that is usable within a firm's decision-making process to better meet customer needs. Ethical considerations of marketing analytics will also be explored. Prerequisites: MKTG 200 or MKTG 300, CISC 200, STAT 220

4 Credits

Subject: Marketing (MKTG)

CRN: 42799

In Person | Lecture

St Paul: McNeely Hall 236

Requirements Met:
     Writing to learn

See transfer equivalencies

  Aaron Sackett

In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite MKTG 201 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42800

In Person | Lecture

St Paul: McNeely Hall 232

See transfer equivalencies

  Kim Sovell

In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite MKTG 201 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42801

In Person | Lecture

St Paul: McNeely Hall 108

Requirements Met:
     Sustainability (SUST)

See transfer equivalencies

  David Alexander

This course takes a strategic perspective on managing the product element of the firm’s marketing mix - the most integral element. Students will delve into segmenting markets based on needs and assessing innovation strategy, viability, new product design, product differentiation, product portfolio and lifecycle management, line and brand extension strategy amongst other product and service tactics. Prerequisites: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42802

In Person | Lecture

St Paul: McNeely Hall 229

See transfer equivalencies

  Gino Giovannelli

Digital Marketing has become an essential way for companies to compete in today’s dynamic marketplace.  This course covers how businesses can leverage Digital Marketing channels (Websites, Display Advertising, Search Marketing (Organic and Paid), Email Marketing, Social Media and Mobile Marketing) at both a strategic and tactical level to drive customer acquisition and retention. Prerequisites: MKTG 200 or MKTG 300 or STCM 234

4 Credits

Subject: Marketing (MKTG)

CRN: 42803

In Person | Lecture

St Paul: McNeely Hall 229

See transfer equivalencies

  Gino Giovannelli

Digital Marketing has become an essential way for companies to compete in today’s dynamic marketplace.  This course covers how businesses can leverage Digital Marketing channels (Websites, Display Advertising, Search Marketing (Organic and Paid), Email Marketing, Social Media and Mobile Marketing) at both a strategic and tactical level to drive customer acquisition and retention. Prerequisites: MKTG 200 or MKTG 300 or STCM 234

4 Credits

Subject: Marketing (MKTG)

CRN: 42804

In Person | Lecture

St Paul: McNeely Hall 231

See transfer equivalencies

  Katie Berry

Digital Marketing has become an essential way for companies to compete in today’s dynamic marketplace.  This course covers how businesses can leverage Digital Marketing channels (Websites, Display Advertising, Search Marketing (Organic and Paid), Email Marketing, Social Media and Mobile Marketing) at both a strategic and tactical level to drive customer acquisition and retention. Prerequisites: MKTG 200 or MKTG 300 or STCM 234

4 Credits

Subject: Marketing (MKTG)

CRN: 42805

In Person | Lecture

St Paul: McNeely Hall 232

Requirements Met:
     Sports Management Minor
     Sports Studies Minor

See transfer equivalencies

  Kim Sovell

The purpose of this course is to provide an overview of sport marketing by examining its two core components: 1) marketing of sport and 2) marketing through sport. Students will learn about the unique aspects of sport marketing and how marketing sport differs from marketing other (more traditional) products in terms of product, price, promotion, and place (or distribution). Prerequisites: MKTG 200 or MKTG 300

4 Credits

Subject: Marketing (MKTG)

CRN: 42806

Blended Online & In-Person | Lecture

St Paul: McNeely Hall 229

St Paul: In Person

Online

See transfer equivalencies

  Clinton Lanier

This course provides the framework for developing and implementing strategies that are distinctive and sustainable. Topics include: market, industry and competitive analysis; market segmentation, targeting, positioning and branding; uses of secondary and marketing research information; analysis and development of market entry and strategy alternatives; and integration of marketing strategy with financial, operations and corporate culture on the firm. The course is designed for those who are involved in marketing strategies, doing marketing planning and managing markets. Prerequisites: MKTG 200 or MKTG 300; MATH 101 or MATH 109 or 111 or 113; STAT 220

4 Credits

Subject: Marketing (MKTG)

CRN: 42807

In Person | Lecture

St Paul: McNeely Hall 106

Requirements Met:
     [Core] Signature Work
     Writing in the Discipline

See transfer equivalencies

  Jamal Al-Khatib

Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340; MKTG 370 (May be taken concurrently); one additional Marketing elective; BETH 300 or 301; BUSN 202 or CISC 200; and Senior standing

4 Credits

Subject: Marketing (MKTG)

CRN: 42808

In Person | Lecture

St Paul: McNeely Hall 106

Requirements Met:
     [Core] Signature Work
     Writing in the Discipline

See transfer equivalencies

  Jamal Al-Khatib

Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client’s problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students’ marketing background, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340; MKTG 370 (May be taken concurrently); one additional Marketing elective; BETH 300 or 301; BUSN 202 or CISC 200; and Senior standing

4 Credits

Subject: Marketing (MKTG)

CRN: 42811

Blended Online & In-Person | Lecture

Minneapolis: Schulze Hall 407

Online

Requirements Met:
     Part-time MBA
     LLM/MSL Elective

  Avinash Malshe

Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. Prerequisites: NONE.

1.5 Credits

Subject: Marketing (MKTG)

CRN: 42812

Online: Asynchronous | Lecture

Online

Requirements Met:
     Part-time MBA
     LLM/MSL Elective

  Avinash Malshe

Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. Prerequisites: NONE.

1.5 Credits

Subject: Marketing (MKTG)

CRN: 42813

Online: Some Synchronous | Lecture

Online

Requirements Met:
     Part-time MBA

  Kim Sovell

This course examines both consumer and business-to-business buying behavior. The course emphasizes the managerial implications and marketing opportunities which result from a comprehensive and systematic understanding of the decision making process. In effect, the course is an overview of applied psychology, where you are given the opportunity to develop a working understanding of both the antecedents and resulting behavioral consequences of marketing exchange. Prerequisite: MKTG 600 or MKTG 625.

3 Credits

Subject: Marketing (MKTG)

CRN: 42814

Online: Sync Distributed | Lecture

Online

Requirements Met:
     Part-time MBA

  Katie Berry

Digital Marketing continues to rise and has become core to marketplace success. This course provides an overview of how Digital Marketing can be engaged to significantly contribute to achievement of business goals and priorities. This course examines the concepts, strategies and applications related to Websites, Display Advertising, Search, Email, Social and Mobile Marketing with an explicit focus on how each area can be utilized to acquire and strengthen customer relationships across the customer life cycle. Prerequisite: MKTG 625 or MKTG 600.

1.5 Credits

Subject: Marketing (MKTG)

CRN: 42815

Online: Sync Distributed | Lecture

Online

Requirements Met:
     Part-time MBA

  Emily Kubic

This course offers a hands-on understanding of how to set up, monitor and optimize the effectiveness of Digital Marketing campaigns in alignment with business goals and objectives. Students will learn to use of state of the art Digital Marketing Analytics tools such as Google Analytics and Adobe Analytics for daily analysis as well as prepare dashboards for sharing periodic results with executives, peers and staff. Prerequisite: MKTG 774.

1.5 Credits

Subject: Marketing (MKTG)

CRN: 42816

Online: Some Synchronous | Lecture

Online

Requirements Met:
     Part-time MBA
     MBA Global Elective

  Craig Herkert

Managers around the world are looking at questions of when and how to conduct business outside of their home market. Is international growth an imperative for a firm or a costly diversion? How attractive is a market? Which market should a company approach first and how? What are the decisions your company's overseas competitors are asking about entering your markets - and how will you respond? Building on cases, lectures, guest speakers and interactive activities we will explore these and related questions. Prerequisite: MKTG 600 or MKTG 625.

3 Credits