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Subject: Strategic Communication (STCM)
CRN: 46850
Online: Sync Distributed | Lecture
Online
Requirements Met:
Writing Intensive
This course introduces students with foundational research skills essential to strategic communication. Students will learn how to locate research, interpret research findings, and translate results into actionable strategy. Students will learn about different research methods and how to measure and evaluate public relations and advertising campaign effectiveness. Students are strongly encouraged to take this course after STCM111 and STCM234, or in the same semester of taking STCM234.
4 Credits