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COJO: Comm. & Journalism

234-01
Principles of Strategic Comm
 
MWF 10:55 am - 12:00 pm
B. Moorhouse
 
02/04 - 05/24
24/24/0
Lecture
CRN 20489
4 Cr.
Size: 24
Enrolled: 24
Waitlisted: 0
02/04 - 05/24
M T W Th F Sa Su

10:55 am
12:00 pm
BEC 113

 

10:55 am
12:00 pm
BEC 113

 

10:55 am
12:00 pm
BEC 113

   

Subject: Comm. & Journalism (COJO)

CRN: 20489

Lecture

St Paul: Brady Educational Center 113

  Bruce Moorhouse

An integrated approach to advertising and public relations, highlighting how these disciplines relate to marketing, business and media institutions. Incorporates a case study approach to understanding the principles and practices of the strategic communication process of research, planning, communication and evaluation. Prerequisite: COJO 111 or permission of instructor

4 Credits


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